“The new design carefully reflects Hinge’s unique approach to making an app that’s less addictive, rather than encouraging users to spend more time on it,” Hinge says. The new look – which landed yesterday, 9 April – sees them up the brightness, bolden the fonts, and add a new illustrative edge to the whole thing. Considering itself a “relationship-focused app,” design-wise, Hinge presented itself as a relatively serious and sober elder sibling of some of the brasher apps on the market, all crisp minimalism and muted colour palettes. This, we’ve been informed, is the rationale behind a brand new look being rolled out on smartphones across the globe as speak.įirst ushered into being way back in 2012, it was in 2016 that Hinge really took off. Dating app Hinge – that is, Hinge, the dating app which we’re told by Hinge itself is “designed to be deleted” – wants its users to use it less.
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